Featured snippets: The 9 rules of optimization
Here's a set of guidelines to follow when optimizing for the featured snippet - like using an “is” statement and defining the topic...
Chris Long
Chris Long is a Technical SEO at Go Fish Digital who works with unique problems and advanced search situations. He helps clients improve organic traffic through a deep understanding of Google's algorithm and Web technology.
Does Google respect the URL parameters tool?
E-commerce sites should not make assumptions about Google’s crawling parameter - check the log files to confirm...
Blogging for Shopify: A unique SEO approach
Shopify stores may need to create blog content to rank for keywords that seem strictly...
SMX Overtime: Schema and structured data — hidden gold for SEOs
Technical SEO Chris Long discusses the benefits of schema, MREIDs and markup for e-commerce category pages and...
3 case studies of duplicate content consolidation
Columnist Chris Long shares examples of how he addressed duplicate and similar website content to improve organic search performance for his...
3 ways to improve link equity distribution and capture missed opportunities
You've worked hard to accumulate as much link equity as possible from external sources, but is your internal linking structure diluting that equity?...