‘Significant’ drop in Google-reported search terms seen across devices and ad formats [Report]
Tinuiti's granular look at search term data offers a snapshot of how big Google's search terms update is for advertisers....
Ginny Marvin is Third Door Media’s Editor-in-Chief, running the day to day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin writes about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.
Tinuiti's granular look at search term data offers a snapshot of how big Google's search terms update is for advertisers....
Promote deals and offers for Black Friday, Cyber Monday, Christmas and other occasions in your text ads....
AI-generated copy isn't perfect, but these tools can churn out ideas and inspiration in a matter of seconds....
The social media marketing week in review: A round up of news and announcements you may have...
The Custom report builder will feel a bit more like Data Studio....
The social media marketing week in review: A round up of news and announcements you may have...
Looking back, we can see where the biggest trends in search (and beyond) are heading....
Recognized for her leadership in creating a support network for women and advocating for women's voices in the search...
Pricing and promotions in Google Shopping could be more important than ever this...
Here's what marketers should expect, plan for and start doing now to maximize sales and revenue this season....
Facebook continues to expand Shopping capabilities and features across its...
The social media marketing week in review: A round up of news and announcements you may have...
A local ads shows up as you start typing....
Conversion Lift is also now in beta for YouTube campaigns....
The social media marketing week in review: A round up of news and announcements you may have...
Add brand logo and custom headlines to product targeting...
Roughly 90% of both BIPOC and white SEOs say bias is a problem in the industry....
The free platform is now open to U.S. small...
Simplified locations reporting misses the nuance of user location — here's what you need to do to get that data, too....
The new products and features are further indication of Google's machine learning goals....