Using auction insights for better PPC competitor analysis
Here's how Google and Microsoft auction insights can help you identify core competitors and track their bidding activities month by...
‘Significant’ drop in Google-reported search terms seen across devices and ad formats [Report]
Tinuiti's granular look at search term data offers a snapshot of how big Google's search terms update is for advertisers....
COVID helped drive record ad revenue for big tech in Q3
Facebook, Google and Amazon all reported significant revenue growth during, and partly because of, the...
Google launched DeepRank in October 2019: DeepRank is BERT
DeepRank goes back to 2017 at Google, it is the internal code name for the BERT...
New GPT-3 solutions can help speed up PPC ad and landing page copy creation
AI-generated copy isn't perfect, but these tools can churn out ideas and inspiration in a matter of seconds....
How to get the most out of Google’s product Knowledge Panels
What manufacturers and retailers need to know to take advantage of product Knowledge Panels in...
Featured snippets: The 9 rules of optimization
Here's a set of guidelines to follow when optimizing for the featured snippet - like using an “is” statement and defining the topic...
CallRail’s Lead Center is a virtual phone system and contact center for SMBs
The platform builds on the company's call tracking and analytics capabilities....
Google Ads Report Editor gets a new look
The Custom report builder will feel a bit more like Data Studio....
Does the Google antitrust case make an Apple search engine more likely?
The DOJ may cause Apple to accelerate plans for its own engine....
What passage indexing and natural language processing mean for the future of SEO
Google’s recent updates provide SEOs with more freedom to focus on users instead of...
Holiday 2020 is do or die for many SMBs
Small businesses need to focus their marketing on key consumer sites, especially Google, for survival into 2021....
Video: Mike Blumenthal on review attribution in local search
Reviews can be used for a way to speak to your customers and as a competitive intelligence...
Marsbot is Foursquare for AirPods
Its augmented reality for your ears....
Google Ads turns 20: The most important trends and changes of the past 5 years
Looking back, we can see where the biggest trends in search (and beyond) are heading....
With an eye toward deal-seekers, Google releases promotions, pricing updates for both advertisers and users this holiday season
Pricing and promotions in Google Shopping could be more important than ever this...
Google moves one step closer to ads that can deliver personalization and privacy
Individualized targeting is replaced by group targeting using an algorithm to assign people to interest-based cohorts....
Why PPC automation wrecks some search marketers
PPC automation is not “PPC on autopilot” so you need to keep monitoring the machines to avoid mediocre...
DOJ antitrust suit: Google uses contracts, market power to neutralize rivals
Google thinks it will win but the DOJ used these arguments successfully before....
Google confirms it doesn’t index passages separately
Google now "consider passages from pages as an additional ranking...