Why PPC automation wrecks some search marketers
PPC automation is not “PPC on autopilot” so you need to keep monitoring the machines to avoid mediocre...
DOJ antitrust suit: Google uses contracts, market power to neutralize rivals
Google thinks it will win but the DOJ used these arguments successfully before....
Google confirms it doesn’t index passages separately
Google now "consider passages from pages as an additional ranking...
99% of Google’s indexing issues fully resolved
There are some edge cases left with the indexing bug but those should be resolved within a couple of...
Video: Mike Blumenthal on Google Maps spam resource issues
Google invests a lot in Google Maps but maybe in the wrong...
Google Search gets deeper into the ‘real-world’ with Busyness, Duplex and AR in Maps
Building the data bridge between online and offline....
Google tests local ads in Maps auto-suggest results
A local ads shows up as you start typing....
How Google indexes passages of a page and what it means for SEO
Google will begin passage based indexing later this year for English languages. It is a ranking change, not an indexing...
Google: BERT now used on almost every English query
Google announced numerous improvements made to search over the year and some new features coming...
Google search quality guidelines update breaks down dictionary and encyclopedia results and more
Google added a new section for rating dictionary and encyclopedia results for different queries, emphasizes the importance of understanding the...
Google Search Console temporarily drops request indexing feature
This feature should be back in the upcoming weeks while Google makes infrastructure...
Meet Google Analytics 4: Google’s vision for the future of analytics
The new Analytics adds AI-powered insights, tracks users across devices and provides more granular data...
Google Podcasts Manager shows you search impressions and clicks from Google Search
You can see impressions and clicks for Google Podcasts results that appear in Search, as well as top discovered episodes and search terms that...
8 major Google algorithm updates, explained
Of countless Google algorithm updates introduced over the last decade, here are the ones that changed SEO...
Google Ads brings YouTube into Attribution fold, expands data-driven attribution to more advertisers
Conversion Lift is also now in beta for YouTube campaigns....
Google Smart Shopping Campaigns: Everything you need to know to get started
If you're new to SSCs, the main value prop is to combine Shopping and Display into a single campaign, in addition to simplifying the creation...
Fight back against the competition with your Google Shopping Ads this holiday season
Join this live webinar and learn what to expect this holiday...
Status update on the Google indexing bugs
99% of the mobile-indexing URLs are restored and 55% of the canonical URLs are...
‘People Also Ask’ boxes: Tips for ranking, optimizing and tracking
PAA boxes appear in nearly half of all searches. Here’s how they work and how SEOs can use them to their...
Google testing new ‘call history’ feature for Google My Business
The missed call log will remain available to businesses for 45 days....