Stats: Spend Projections
Analyze your paid search spend, revenue, and profit to forecast your ideal ad cost for 2021
What's the key to growing sales, revenue, and profit in the upcoming year?...
Online holiday sales could reach $200 billion according to Adobe
Smartphones will drive the majority of online retail traffic and 42% of sales....
Forecasting paid search spend and revenue
Ever wish you had a crystal ball? Want to know exactly how much you’ll spend next year - and how much revenue and profit that spend will...
Is Amazon about to eat Google’s lunch?
The e-commerce giant’s DSP is capturing more budgets and accelerating over the course of the...
Traditional media suffer as digital ad spend grows in 2020 forecast shows
Paid search and social are the big winners of shifting budgets....
E-commerce explodes: 45% growth in Q2
While many retailers flounder, some omnichannel merchants are killing it online....
Nearly two-thirds of online publishers saw lower CPMs in early May
Though they're ticking back up, decreased CPMs are still a buying...
Online ad revenue was almost $125 billion in 2019 but growth is slowing
About 70% of ads appeared on mobile devices and 82% were programmatic....
Have we hit bottom yet? What new earnings reports say about COVID’s impact on digital advertising
The hit in mid-March was sudden and dramatic, but there appear to be signs, including from media buyers, that the worst is over....
Microsoft: Search, LinkedIn ad revenue took a big hit due to COVID-19
Search advertising grew by just 1% in the third-quarter of fiscal year 2020. That could spell opportunity for some...
Google Q1 earnings offer hope ad slump won’t be as bad as some expect
Despite 'significant slowdown' in March, Google still managed to post 13% overall revenue growth....
As advertisers cut back, U.S. paid search spend estimate is slashed by billions
eMarketer argues paid-search is more vulnerable now than in past recessions....
Summer Olympics postponement further shakes 2020 ad spending expectations
The postponement will impact digital as well as TV ad spending...
E-commerce ad spend doubled as social distancing behavior took hold
Will the pace continue amid supply chain...
Coronavirus: Emarketer lowers global ad spend projections for 2020
The revised model assumes business will bounce back in the second-half of the year -- and that the Summer Olympics will go on....
Amazon keeps chipping at Google’s search ad dominance
The e-commerce giant has 13% of U.S. search advertising market and is the only top player expected to increase share in the coming years,...
Client in-housing, competition for talent top digital agency concerns
Marketing Land's first Digital Agency Survey finds the sector is weathering digital transformation well, but the growth of data-driven marketing...
Agencies say search, social spend will rise, but increases target 5 platforms
While Amazon and LinkedIn cracked the top five, our survey finds second-tier platforms are much less likely to see spending increases in the...
IAB: Mobile drove paid search growth in first-half of 2018, desktop revenue flat
Mobile search revenue grew to $13.5B, desktop search was $9.3B....
Amazon now 3rd biggest digital ad seller in US
Amazon is still far behind Google and Facebook, but its advertising business is expected to keep...